01: Leadership and accountability go hand-in-hand but are both very important when it comes to giving your membership a mechanism for feedback. ALWAYS discuss each survey comment at the board level so your members know that their input makes a difference and is not just tossed aside. Embrace your members’ critical assessments and comments, this is where your club will improve. Your club is made up of members, if you listen, your members will tell you what to do. Now listen!
02: Open and transparent communication of survey results, no matter the scores, are as important as initially asking for the membership’s participation. If the results are positive, great … but even better if the feedback is critical. Critical feedback shows you a place for potential improvement. This type of communication will create a huge sense of confidence and trust throughout the club.
03: Rinse and repeat to be effective. Be persistent, your membership will get the survey every month! Even when some (1 or 2) complain about it. You never know when someone has that one idea that could equate to dramatic improvement to your club. Track your satisfaction score from month to month so you can show trends and your board can understand if they are moving in the right direction.