It’s difficult keeping up with changing technology. We help you make sense of it all with these short, issue-specific papers that will make you even smarter!
Your website is arguably your most important marketing tool, and choosing a domain name is not a decision to be made hastily. Your website and its accompanying domain name represent your brand, and you’ll be plastering that domain name on practically everything moving forward: business cards, t-shirts, advertisements, your @email address, letterhead, you name it. Sign up for this Smart Paper to get tips for making sure you choose wisely!
With so many choices, it’s tough to know where to begin when choosing a new phone system. There are at least two main categories of phone service: on premise landlines and cloud phones, the latter of which may also be referred to as Voice Over IP (VoIP), hosted phone, voice over broadband, or IP telephony). Read this Smart Paper to explore the main differences between the two, including cost, hardware, support, scalability, sound quality and features.
Aging equipment, changing technologies and a highly competitive IT recruiting environment drive many companies to re-evaluate their data center strategy. IT departments are under tremendous pressure to deliver more services at a faster rate and high reliability than ever before, and they’re usually expected to accomplish these objectives using existing budgets and staffing. Colocation and cloud services are two options IT professionals often consider, but which is the best choice?
If you’re like many business owners, you’ve been meaning to put systems in place to back up your business data. You know it’s important, but somehow it doesn’t seem as urgent as the dozens of other projects on your plate. This Smart Paper describes the best practices for backing up your data.
Whether you’re a small business or have offices and clients across the globe, having a fast, reliable Internet connection is pivotal to your business. Learn the main differences, and potential pitfalls, between fiber optics versus copper broadband.
What is the single most important action you want visitors to take when they find their way to your website? Is it to pick up the phone and call you? Purchase a product? Try a service for the first time? Refer a friend? Read an article? This Smart Paper explains three basic changes you can (and should) make to your website to ensure you’re not only showcasing your business to its best advantage, but you’re getting web visitors to convert (i.e., transition from prospects to actual paying customers).
For years Internet Service Providers (ISPs) touted the benefits of their fast download speeds. With the advent of streaming media, YouTube and large graphics, download speed was important to users who didn’t want to wait endlessly for their files to load. Increasingly, however, upload speeds have become important as more consumers and businesses publish their own videos, do online gaming, use social media or exchange large amounts of data, such as medical records, with others.
The decision to entrust your business data by hosting it at an external data center is not one that’s made easily. Yet many business owners and IT managers have recognized that colocating their data is often the wisest course of action. (Some decide to go all-in and have their data hosted in the cloud, but we’ll save that topic for another day.)
An email may look harmless. Posing as your credit card company or a well-known business such as PayPal, it alerts you to a problem with your account and urges you to respond immediately by clicking a web link and “verifying” or “updating” your account information. They’re referred to as “phishing” scams because they’re bait, presented to fool you into divulging your personal identity or financial information. Learn how to identify the common red flags so you can avoid getting phished.
When you sign a Service Level Agreement (SLA), you put your faith in the belief that your vendor will deliver the promised services. But what happens when the agreed upon terms are not being met? Or even worse, what if you have no way of knowing whether or not the firm is upholding its promises? As a business owner, the last thing you want is to be paying for services that do not meet your expectations or requirements.
The cloud is simply a network of servers physically located in someone else’s data center. The servers have different functions: some run applications (i.e., services) and others simply store data. Whereas you used to download software like Adobe Photoshop or QuickBooks directly onto your actual computer (either online or by disk), now these programs are hosted in the cloud and you access them through the Internet. Whether you run a software company or you just use multiple servers to manage your business, Digital West can help you make the transition to the cloud.
Due to the popular usage of common frameworks such as WordPress, Drupal and Joomla, criminals invest a great deal of resources to find easy to exploit vulnerabilities in these platforms. A single exploit for WordPress, for example, can be used to compromise hundreds, if not thousands of websites. Their end goals can vary from using your site to host phishing sites, add your resources to a bot net, send spam messages, or even use your site to host viruses that get downloaded to the computers of people who visit your site.
Phishing is the use of email and fraudulent web sites to trick people into disclosing personal financial or identity information, such as credit card or Social Security numbers, user names, passwords and addresses. Although most “phishes” come as email, phishing scams can also come in the form of text messages, pop-ups for “free” software or phone calls.
What’s worse: Not having enough resources to complete a project or paying for way more capacity than you actually need? IT managers are often frustrated by getting “locked in” to their space and power limits on their contracts for physical or virtual servers. But the reality is that businesses have spikes of unusually high or low activity, making it difficult to project how much dedicated bandwidth or power they need at a given moment.
Consumers are spending more and more time on their smart phones every day, whether it’s to check the weather, read the news, listen to music or map the route to their next location. When it comes to deciding how to promote your local real estate listings, the answer is as simple as reaching people where they are: on their mobile devices. This Smart Paper explores the relevance of mobile advertising in today’s marketplace and how it can help you build brand awareness for your real estate business.
Do you have the internal staff to analyze your IT environment? If your company is growing in new ways or planning to add a new location, it is necessary to engage in detailed capacity planning. What exactly does that look like? Below are two critical steps to take before adding a remote location.
Setting up a new email account and not sure which platform to use? Download our free smart paper to learn the pros and cons of using webmail vs. desktop email.